# Split Testing
We encourage all customers to run a split test during their Proof Of Value period to understand how Visii positively impacts their business and calculate their ROI.
To ensure the data is routed to our Analytics Dashboard correctly, simply include the
ab_tests property to your Analytics events.
You are welcome to include non-Visii related groups if you wish to see them in your Dashboard.
Please contact the team at Visii for the best ways to carry out split testing.