# Analytics V2

# Common event properties

Property Type Description
anonymous_id String A unique identifier (UUID) for the current user (can be missing if user_id is specified)
user_id String The user identifier for logged in users
user_ip String The original user IP (will be inferred automatically if missing)
page_url String The current page URL (will be inferred automatically if missing)
page_referrer String This can be obtained from document.referrer (will be inferred from the Referer HTTP header if missing)
page_user_agent String It will be automatically inferred from the User-Agent HTTP header if missing

page_type

String

  • plp for a category listing page
  • pdp for a product details page
  • ve for a page meant for product exploration
  • other for other types of pages (default value)
timestamp Number The user timestamp (will default to the current timestamp)
ab_tests Object A/B tests the current user is included in
ab_tests.$.name String The A/B test name
ab_tests.$.group String The A/B test group for the current user

# Events

# Page Loaded

Fire this event when an user loads a page, with or without Visii recommendations enabled on it.

// Example using all available properties
va.track("Page Loaded", {
	anonymous_id: "8c772995-b629-4051-a4e9-b7a30dbe5b32",
	user_id: "7462402",
	user_ip: "123.124.125.126",
	page_url: "https://www.my-website.com/products/my-awesome-product",
	page_referrer: "https://www.my-website.com",
	page_user_agent: "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_2) ...",
	page_type: "pdp",
	timestamp: 1577836800000,
	ab_tests: [
		{
			name: "visii-recommends",
			group: "visii"
		},
		{
			name: "homepage-cta",
			group: "control"
		}
	]
});

// Example with required properties
va.track("Page Loaded");

# Widget Loaded

Fire this event when the widget is loaded in the page.

// Example using all available properties
va.track("Widget Loaded", {
	anonymous_id: "8c772995-b629-4051-a4e9-b7a30dbe5b32",
	user_id: "7462402",
	user_ip: "123.124.125.126",
	page_url: "https://www.my-website.com/products/my-awesome-product",
	page_referrer: "https://www.my-website.com",
	page_user_agent: "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_2) ...",
	page_type: "pdp",
	timestamp: 1577836800000,
	ab_tests: [
		{
			name: "visii-recommends",
			group: "visii"
		},
		{
			name: "homepage-cta",
			group: "control"
		}
	]
});

// Example with required properties
va.track("Widget Loaded");

# Widget Viewed

Fire this event when the scrolled enough to see and interact with the widget.

// Example using all available properties
va.track("Widget Viewed", {
	anonymous_id: "8c772995-b629-4051-a4e9-b7a30dbe5b32",
	user_id: "7462402",
	user_ip: "123.124.125.126",
	page_url: "https://www.my-website.com/products/my-awesome-product",
	page_referrer: "https://www.my-website.com",
	page_user_agent: "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_2) ...",
	page_type: "pdp",
	timestamp: 1577836800000,
	ab_tests: [
		{
			name: "visii-recommends",
			group: "visii"
		},
		{
			name: "homepage-cta",
			group: "control"
		}
	]
});

// Example with required properties
va.track("Widget Viewed");

# Product Clicked

Fire this event when a product details page (PDP) link is clicked.

# Additional event properties

Property Type Description
product_id String The product ID used when using the Admin API (to push content) or Vision API (to get recommendations)
products_on_page Object Other products the user saw on the current page
products_on_page.$.id String The ID of the product the user saw but didn't click
// Example using all available properties
va.track("Product Clicked", {
	anonymous_id: "8c772995-b629-4051-a4e9-b7a30dbe5b32",
	user_id: "7462402",
	user_ip: "123.124.125.126",
	page_url: "https://www.my-website.com/products/735583523/my-awesome-product",
	page_referrer: "https://www.my-website.com",
	page_user_agent: "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_2) ...",
	page_type: "pdp",
	timestamp: 1577836800000,
	ab_tests: [
		{
			name: "visii-recommends",
			group: "visii"
		},
		{
			name: "homepage-cta",
			group: "control"
		}
	],
	product_id: "735583523",
	products_on_page: [
		{
			id: "245238456"
		},
		{
			id: "396734874"
		}
	]
});

// Example with required properties
va.track("Product Clicked", {
	product_id: "735583523"
});

# Product Searched

Fire this event when the user did a search by text action.

# Additional event properties

Property Type Description
search_string String The string the user used when searching
products_on_page Object Other products the user saw on the current page
products_on_page.$.id String The ID of the product the user saw but didn't click
// Example using all available properties
va.track("Product Searched", {
	anonymous_id: "8c772995-b629-4051-a4e9-b7a30dbe5b32",
	user_id: "7462402",
	user_ip: "123.124.125.126",
	page_url: "https://www.my-website.com/products/735583523/my-awesome-product",
	page_referrer: "https://www.my-website.com",
	page_user_agent: "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_2) ...",
	page_type: "pdp",
	timestamp: 1577836800000,
	ab_tests: [
		{
			name: "visii-recommends",
			group: "visii"
		},
		{
			name: "homepage-cta",
			group: "control"
		}
	],
  search_string: "elephants on the beach",
	products_on_page: [
		{
			id: "245238456"
		},
		{
			id: "396734874"
		}
	]
});

// Example with required properties
va.track("Product Searched", {
	search_string: "elephants on the beach"
});

# Product Displayed

Fire this event when the user visits a PDP page.

# Additional event properties

Property Type Description
product_id String The product ID used when using the Admin API (to push content) or Vision API (to get recommendations)
products_on_page Object Other products the user saw on the current page
products_on_page.$.id String The ID of the product the user saw but didn't click
// Example using all available properties
va.track("Product Displayed", {
	anonymous_id: "8c772995-b629-4051-a4e9-b7a30dbe5b32",
	user_id: "7462402",
	user_ip: "123.124.125.126",
	page_url: "https://www.my-website.com/products/735583523/my-awesome-product",
	page_referrer: "https://www.my-website.com",
	page_user_agent: "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_2) ...",
	page_type: "pdp",
	timestamp: 1577836800000,
	ab_tests: [
		{
			name: "visii-recommends",
			group: "visii"
		},
		{
			name: "homepage-cta",
			group: "control"
		}
	],
	product_id: "735583523",
	products_on_page: [
		{
			id: "245238456"
		},
		{
			id: "396734874"
		}
	]
});

// Example with required properties
va.track("Product Displayed", {
	product_id: "735583523"
});

# Product Favorited

Fire this event when the user adds a product the the favorite / wishlist.

# Additional event properties

Property Type Description
product_id String The product ID used when using the Admin API (to push content) or Vision API (to get recommendations)
// Example using all available properties
va.track("Product Favorited", {
	anonymous_id: "8c772995-b629-4051-a4e9-b7a30dbe5b32",
	user_id: "7462402",
	user_ip: "123.124.125.126",
	page_url: "https://www.my-website.com/products/735583523/my-awesome-product",
	page_referrer: "https://www.my-website.com",
	page_user_agent: "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_2) ...",
	page_type: "pdp",
	timestamp: 1577836800000,
	ab_tests: [
		{
			name: "visii-recommends",
			group: "visii"
		},
		{
			name: "homepage-cta",
			group: "control"
		}
	],
	product_id: "735583523"
});

// Example with required properties
va.track("Product Favorited", {
	product_id: "735583523"
});

# Order Completed

Fire this event when the user successfully completed an order.

# Additional event properties

Property Type Description
currency String The currency used in the order
tax String The tax amount
total_price Number The total order amount
order_id String The order identifier
shipping Number The shipping costs
items Object The items included in the order
items.$.price Number The product price
items.$.sku String The product ID
items.$.quantity Number The quantity for this product
// Example using all available properties
va.track("Order Completed", {
	anonymous_id: "8c772995-b629-4051-a4e9-b7a30dbe5b32",
	user_id: "7462402",
	user_ip: "123.124.125.126",
	page_url: "https://www.my-website.com/products/735583523/my-awesome-product",
	page_referrer: "https://www.my-website.com",
	page_user_agent: "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_2) ...",
	page_type: "pdp",
	timestamp: 1577836800000,
	ab_tests: [
		{
			name: "visii-recommends",
			group: "visii"
		},
		{
			name: "homepage-cta",
			group: "control"
		}
	],
	currency: "USD",
	tax: 10,
	total_price: 103,
	order_id: "oid293483",
	shipping: 5,
	items: [
		{
			price: 22,
			sku: "p29473",
			quantity: 1
		},
		{
			price: 33,
			sku: "p22473",
			quantity: 2
		}
	]
});

// Example with required properties
va.track("Order Completed", {
	currency: "USD",
	tax: 10,
	total_price: 103,
	order_id: "oid293483",
	shipping: 5,
	items: [
		{
			price: 22,
			sku: "p29473",
			quantity: 1
		},
		{
			price: 33,
			sku: "p22473",
			quantity: 2
		}
	]
});
Last Updated: 2/10/2020, 5:43:13 PM